A useful read for marketing managers structuring their teams. Kipp Bodnar, CMO of HubSpot, notes how he’s re-structuring their teams based on changing needs:
The goal isn’t to find a perfect org structure. Instead, find a structure that is right for right now, one that reflects what you are currently prioritizing — and deprioritizing — and sets you up to leverage your current growth opportunities.
btw we interviewed Kipp back in episode 40 of HubShots – he’s a smart cookie.