This comment from Evan Spiegel (mentioned as part of the Snap, Inc Spectacles reveal in WSJ) is useful:
â€œPeople wonder why their daughter is taking 10,000 photos a day. What they donâ€™t realize is that she isnâ€™t preserving images. Sheâ€™s talking.â€
This is a key insight that most of theÂ *older* generations don’t appreciate.
Behaviours change, and whilst a snap-happy younger generation might seem like something far removed from most marketing and sales processesÂ today, don’t be surprised if the change is rapid. These are next decade’s CIOs and ProcurementÂ Officers. This is about communication.
Even now you likely interact with a number of suppliers and customers via text, WhatsApp, Messenger and Slack. Photos (mostly) and videos (increasingly) are a common reason why.
Make sure you appreciate what a change in interaction this is. It’s not just another communication option, it’s becoming the norm.
(via MG Siegler)