Use HubSpot Better

Hi, I’m Craig Bailey and this is my personal blog where I write about technology, business systems, HubSpot, marketing strategy and general life experiences. You can read my posts here.

I’m involved with two agencies in Sydney:

  • The first is XEN Systems. We help government departments and mid-large B2B technology companies with their sales and marketing strategy, including implementation and training in HubSpot 
  • The second is XEN Create. We provide premium graphic design services to companies, with a focus on using the latest AI tools, including Midjourney

I also co-host HubShots, the podcast and YouTube show focussed on getting the most out of HubSpot. We are the creators of the HubShots Framework.

Latest stories

Startup Reviews

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I’m thinking of starting a new tech blog called Startup Reviews*, where I review every single new startup that I hear about. Without exception I’ll predict they will fail, and I’ll further predict they will fail within 2 years. Regardless of how good their product idea, what their business model is, or previous success. I’ll just blanket predict they will fail. After a...

Microsoft. Saves You Time

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I’d love that as a new tagline. I’ve really enjoyed reading some of the analysis of Satya’s memo. In addition to the ones I mentioned in my earlier post, I’ve found these to be particularly interesting: this, this and this. There seems to be three main areas people are focussing on: It’s wordy and bloated There’s going to be job cuts Oh, and we’re not...

Google Fucktardery

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The always awesome Aaron Wall lets loose with another blistering rebuke of Google’s regular business practices. When Google complains about censorship, they are not really complaining about what may be, but what already is. Their only problem is the idea that someone other than themselves should have any input in the process. Definitely worth a read. It’s a tricky area for me...

Feels

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Why is that stories like the following really get to me: This Story Of A Dog’s Last Day On Earth Is Beautiful And Utterly Heartbreaking Photoshop Request: My daughter recently passed away after a long battle in the children’s hospital. Since she was in the hospital her whole life we never were able to get a photo without all her tubes. Can someone remove the tubes from this photo? The...

What does ‘mobile first, cloud first’ even mean?

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Satya Nadella’s staff memo is good reading. Joshua Topolsky’s brief interview on  The Verge is also good. And opinion pieces like this also raise some good questions. If (like me) you’ve been a little disillusioned with Microsoft over the past few years, then it’s heartening to read, since it gives confidence into how Microsoft is improving focus and internal processes...

Confidence and Smart People

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Read this post by apenwarr on The Curse of Smart People. This resonates with what I’ve seen: Smart people have a problem, especially (although not only) when you put them in large groups. That problem is an ability to convincingly rationalize nearly anything. It’s timely for me, because one of the main things I’m looking for in my life at the moment is interaction with RSPs...

When Serious Issues are Co-opted for Marketing

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It’s interesting to see how Verizon (a US telco*) have picked on a topical (and worthy) issue and co-opted it for their own marketing**. And gets positive press about it from the likes of HuffPo. A little while ago I would have been really cynical about these kinds of ads that basically take ‘serious issue’ topics and manipulate them into feel good, positive-by-association...

Precious Way by The Machinations

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Back in the early 80s when I was just finding my way as a struggling teenager The Machinations were a fave. Imagine my disbelief and surprise, when I found out just last night that the song is not actually called Precious Way and is in fact Pressure Sway. And to further destroy any self-belief I had about knowing 80s music I also learned that they are just Machinations – there’s no...

Microsoft Patches IE Security bug on XP too. Gets Criticised

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Microsoft fixed the recently advised IE security bug today (the bug affects IE versions 6 through 11 and is pretty bad). They decided to release the fix to XP as well, even though XP is officially no longer supported. Seems like a ‘good guy’ Microsoft approach to me. But not according to Emil at The Next Web. Emil instead notes: This is a poor move on Microsoft’s part. Just because...

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