Microsoft. Saves You Time


I’d love that as a new tagline.

I’ve really enjoyed reading some of the analysis of Satya’s memo. In addition to the ones I mentioned in my earlier post, I’ve found these to be particularly interesting: this, this and this.

There seems to be three main areas people are focussing on:

  1. It’s wordy and bloated
  2. There’s going to be job cuts
  3. Oh, and we’re not selling Xbox

I’m only interested in the first point, since it was the main reaction I had as well. There’s so much talk of experiences and productivity and empowerment, that it quickly becomes meaningless. The most obnoxious get their own callouts in the memo as well:

“Developers and partners will thrive by creatively extending Microsoft experiences for every individual and business on the planet.”

and the ‘core’ message seems to be:

At our core, Microsoft is the productivity and platform company for the mobile-first and cloud-first world. We will reinvent productivity to empower every person and every organization on the planet to do more and achieve more.

Which is fine I guess. Unless you try to work out what it means.

When I try to make it meaningful, the main summary I’m getting is that Microsoft wants to save us time. After all Satya is right to highlight that attention is our scarcest resource. And thus, when I think of Microsoft, I’d love to think of it as a company that saves me time.

As a consumer, as a home user, as a business user, as an administrator, as a developer, as a gamer.

Forget creatively extending digital productivity via reinvention and empowerment.

Instead, just Save Me Time.

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