Use HubSpot Better

Hi, I’m Craig Bailey and this is my personal blog where I write about technology, business systems, HubSpot, marketing strategy and general life experiences. You can read my posts here.

I’m involved with two agencies in Sydney:

  • The first is XEN Systems. We help government departments and mid-large B2B technology companies with their sales and marketing strategy, including implementation and training in HubSpot 
  • The second is XEN Create. We provide premium graphic design services to companies, with a focus on using the latest AI tools, including Midjourney

I also co-host HubShots, the podcast and YouTube show focussed on getting the most out of HubSpot. We are the creators of the HubShots Framework.

Latest stories

PewResearch findings indicate 46% of bosses block access to some web sites

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There’s no real surprises in the overall findings in PewResearch’s latest study on the impact of technology on workers: email and internet are very important, office landline phones are important, cell phones not so important. But in the remarks down the page there is a finding related to website access that I found surprising: Just under half of those surveyed say their employer...

Rental economy

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From Fred Wilson’s post reflecting on 2014: 3/ the “sharing economy” was outed as the “rental economy.” nobody is sharing anything. people are making money, plain and simple. technology has made renting things (even in real time) as simple as it made buying things a decade ago. Uber and Airbnb are the big winners in this category but there are and will be others. See also Steve...

iOS8 Storage Class Action Hokum

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More silly lawyer-wealth-building coming up, in a new class action against Apple: Apple has touted iOS 8 as the “biggest iOS 8 release ever,” a tagline plaintiffs lawyers tried to spin to their advantage in the complaint, arguing that few users understood just how much space the software would take up. They claim Apple exploits the space constraints by peddling iCloud subscriptions when users...

Long Term Instacart

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I’m fascinated that services like Instacart can command multi-billion dollar valuations. Sure, the sharing economy is in full swing, and making your pitch ‘the Uber of grocery deliveries’ is nice, but I’m intrigued how they are going to make much profit long term. Revenues might have increased 10X over the past year, but I’d love to know how much (if any) is profit...

More on that Google Peaking idea

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Another excellent post (long, but worth the read) from Aaron Wall, discussing the ever-growing impact of Google on businesses – no matter how big or small – that markets themselves online (ie just about every business). Scary times.
Not that this is new of course.

Well played Twitter, well played

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Twitter’s ‘strategy statement’ update last week really got the twitterverse going apeshit. But I suspect it was all a cleverly concocted distraction to divert journalists away from the much more obvious message: ie Twitter has no idea how they are ever going to make a profit. Here’s the internal discussion that probably transpired: “We need to craft a message so...

Office for iOS Goodness

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Really cool to see that the Microsoft Office team are essentially making Office free for everyone to use on iOS (and soon Android). I really like this approach (as I’ve mentioned previously). And this on the back of the earlier announcement this week about adding Dropbox integration. Exciting times for any Microsoft watcher and user. My personal user experience so far is very positive...

Innovation: Idea versus Execution

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When it comes to understanding innovation, it’s easy to fixate on the idea, and neglect the execution. It’s why for example when Apple announced that their new iPhone 6 devices had NFC chips to facilitate their Apple Pay offering they were criticised for not being innovative, and instead just copying something many Android devices have had for years. “That’s not innovation...

Too much to ask

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Reply from Malcolm Gladwell when asked about a child’s birth month being an advantage (emphasis mine): Question: In Outliers, you discuss why a hugely disproportionate number of professional hockey and soccer players are born in January, February and March. I can’t begin to imagine how many to-be parents you influenced to try and have their offspring be born in those months! MG:...

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