There’s no real surprises in the overall findings in PewResearch’s latest study on the impact of technology on workers:
- email and internet are very important,
- office landline phones are important,
- cell phones not so important.
But in the remarks down the page there is a finding related to website access that I found surprising:
Just under half of those surveyed say their employer blocks access to certain websites (46%) and has rules about what employees can say or post online (46%).
Almost every second employer blocks access to certain websites.
I’d love to know what websites get blocked (eg porn, hate-speech, etc I can understand), but I’m guessing most of the blocked sites will be social media based (Facebook, YouTube, Twitter, etc). If so, it’s yet another reminder that social as a B2B tool is always going to hit hurdles, and it’s no wonder email marketing is still so effective.
BTW make sure you read all 3 pages in the article (it’s easy to miss the navigation at the bottom).
And as usual note that this study is hardly comprehensive – it’s based on responses from 1066 people.
