Hi, I’m Craig Bailey and this is my personal blog where I write about technology, business systems, HubSpot, marketing strategy and general life experiences. You can read my posts here.
I’m involved with two agencies in Sydney:
I also co-host HubShots, the podcast and YouTube show focussed on getting the most out of HubSpot. We are the creators of the HubShots Framework.
I read a lot of fiction on Kindle. Most books I love. Yesterday I finished a book (I won’t mention which one) and absolutely hated the ending. It was a detective story and in the end the book’s protagonist dies, and the murderer gets away. Justice does not prevail. I loathe books like that. Although I won’t get those hours of my life back, I did get my money back. Straight onto...
Lately I’ve been using my blog almost in the same way that many people use social, such as Twitter or LinkedIn, just to share links to things that catch my attention and write a little one- or two-line comment. And perhaps this is a good idea, and perhaps it’s not. But I thought I’d just mention a few reasons why I’m doing this as opposed to sharing on Twitter or other...
Google announced some changes to how it is treating nofollow in links.
Twitter of course has been busy discussing the changes.
Here’s a few articles worth reading:
Barry Schwartz on Search Engine RoundtableCyrus Shepard on Moz
Most importantly of course, how should we refer to it?
JP Sherman has the answer: #RELPOCALYPSE
Brian Dean is back with another ripper, this time on video marketing.
Fascinating article covering how researchers are using video analysis to highlight potential medical behaviours: Earlier this summer, a team at England’s Keele University published a behavioral study on children with autism. But it didn’t do it by interviewing subjects, or administering questionnaires. Instead, it used YouTube videos. Bappaditya Mandal and his colleagues trained an...
Interesting insights from Andreessen Horowitz around the rise of Group Chats as a path to transactions. The article predominantly covers WeChat trends in China, but is applicable to many messenger apps including WhatsApp and FB Messenger, albeit with some privacy differences. In a nutshell, the Group Chat approach involves dedicated ‘concierge’ admins who help members with questions...
If you ever need a definition of the word viral, in a marketing and adoption sense, here it is in a word: Zao
What an amazing app – the easy way to self deepfake face swap into movies and shows.
Such a cool idea, released and delivered well.
And of course, subject to all kinds of security and privacy scrutiny now.
First it was Instagram hiding likes, now Facebook itself is testing removing Likes (from the newsfeed at least). The idea is to prevent users from destructively comparing themselves to others and possibly feeling inadequate if their posts don’t get as many Likes. It could also stop users from deleting posts they think aren’t getting enough Likes or not sharing in the first place.TechCrunch...
Thanks to Kevin for bringing this to my attention: Nike never features their products on their Instagram.
Instead, they show people. Who use their products.
It’s a subtle difference. But once you see it, you can never not see it.
I missed this last December – Mike shares his experiences and insights around imposter syndrome. You might assume successful people never feel like frauds. In fact, the opposite is much more likely to be true.The most successful people I know don’t question themselves – but they do question their knowledge. They see asking for advice as a way of testing their...