Not liking Facebook Likes


First it was Instagram hiding likes, now Facebook itself is testing removing Likes (from the newsfeed at least).

The idea is to prevent users from destructively comparing themselves to others and possibly feeling inadequate if their posts don’t get as many Likes. It could also stop users from deleting posts they think aren’t getting enough Likes or not sharing in the first place.


What interesting times we live in. The golden age of social – focussed on showcasing engagement – is moving into an age where engagement focus is seen as unhealthy. Times change.

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By Craig Bailey