Craig Bailey

Use HubSpot Better

Hi, I’m Craig Bailey and this is my personal blog where I write about technology, business systems, HubSpot, marketing strategy and general life experiences. You can read my posts here.

(If you are looking for the Content is King post by Bill Gates it is here)

I’m involved with three agencies in Sydney:

  • The first is XEN Systems. We help government departments and mid-large B2B technology companies with their sales and marketing strategy, including implementation and training in HubSpot 
  • The second is XEN Create. We provide premium graphic design services to companies, with a focus on using the latest AI tools, including Midjourney
  • The third is XEN Solar, where we help high quality solar companies (dealers, installers) with their sales and marketing processes.

I also co-host HubShots, the podcast and YouTube show focussed on getting the most out of HubSpot. We are the creators of the HubShots Framework.

Craig Bailey presenting

Latest stories

Virtue

By Craig Bailey
In moleskine
1 Min read
V

“Virtue needs to be kept private. (Avoid virtual signalling which usually doesn’t have any skin in the game.)

Golden rule: do unto others…

Silver rule (negative golden rule): Do not do to others what you would not like them to do to you. This one prevents busy bodies from attempting to run your life.”

From Skin in the Game by Nassim Nicholas Taleb

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Anyone but these fuckers

By Craig Bailey
In Personal
1 Min read
A

(Apologies to readers outside Australia – the following applies to local politics) The upcoming Australian Federal Election is going to be so, so interesting. If the recent local election – we’re in Willoughby (part of Sydney in NSW) – is any guide the swing away from major parties is surprisingly high. It looks as though Liberals will just hold on, but only after a...

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HubShots 270

By Craig Bailey
In HubSpot
1 Min read
H

We’re back after a nice break. Episode 270 is our first for 2022 and focuses on efficiency and effectiveness with HubSpot. Ian and I chat through a bunch of tips and topics including: Thoughts for 2022Having perspective and avoiding distractionEfficiency and Effectiveness with HubSpotUsing Version history on pages and emails to roll back to previous versionsAttribution reporting in...

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The End of Yellowstone

By Craig Bailey
In Personal
3 Min read
T

Warning: spoilers Michele and I finished season 4 of Yellowstone earlier this week. What a show. We only discovered Yellowstone two weeks ago (I know, I know) and we binge watched all 4 seasons within that time. It’s probably my show of the year (and it’s only mid January). It sits comfortably with other excellent standouts including The Queen’s Gambit, Godless, Ted Lasso (and...

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Perspective Taking

By Craig Bailey
In General
1 Min read
P

What is empathy? It’s a word often used to describe… something. In Australia, our federal Government has practically diluted the word of any meaning as a result of their ’empathy training’ deflection of responsibility. Lately, there’s talk of replacing the term with the phrase ‘perspective taking’. I like this. I think it’s helpful. Yes, it has its...

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Craig Bailey

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