Use HubSpot Better

Hi, I’m Craig Bailey and this is my personal blog where I write about technology, business systems, HubSpot, marketing strategy and general life experiences. You can read my posts here.

I’m involved with two agencies in Sydney:

  • The first is XEN Systems. We help government departments and mid-large B2B technology companies with their sales and marketing strategy, including implementation and training in HubSpot 
  • The second is XEN Create. We provide premium graphic design services to companies, with a focus on using the latest AI tools, including Midjourney

I also co-host HubShots, the podcast and YouTube show focussed on getting the most out of HubSpot. We are the creators of the HubShots Framework.

Latest stories

MADNESS: I finally understand Ads

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I’ve been scratching my head trying to work out why Facebook’s recent announcement about the Ad delivery is soooo important. In fact for months (years?) now I’ve been wondering what the fuss about online ads is? After all, who ever sees any of these ads? Turns out lots of people. Probably most people. You see, I hardly ever see ads. I don’t know whether it is IE natively...

TECHED: Please don’t split it down under

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Microsoft has split TechEd 2008 into 2 back-to-back conferences in the US. I hope they don’t do this in Australia. One of the things I loved this year was going to a big mix of sessions, covering both developer and infrastructure topics. Although I’m a developer at heart, in my current role I need to be across a number of areas, and TechEd was a perfect ‘source of truth’...

HAPPY: Michele Connolly – Happiness Strategies – Why being happy matters

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I’ve mentioned the amazing(1) Michele Connolly(2) previously, but that was before she had even finished her first How NOT to be Happy series. Now with 62 posts under her belt, I’m *happy* to report her writing just gets better and better. Whilst some of her posts are laugh out loud funny, and others are pithy, research based insights, there are also thought provoking ones like her...

Email scams still pull in the suckers

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Anyone reading today's news article on an email scam involving the late Kerry Packer would probably smile at the humour of it all. After all, who falls for these grammatically incorrect, spelling mistake-ridden spamming irritations. Well, scroll down to the bottom of the article – apparently plenty of well informed Aussies do. Disturbingly, $500K a month is sent from Queensland alone...

Microsoft’s online-offline sync platform

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Mary Jo notes the newly released CTP1 for Microsoft's Sync Framework. The following description comes directly from the download site for  Microsoft Sync Framework CTP1: Microsoft Sync Framework is a comprehensive synchronization platform that enables collaboration and offline scenarios for applications, services and devices. Developers can build sync ecosystems that integrate any...

TFS best practice guide

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I've already linked to this in the past but as Jeff Beehler notes, the word doesn't seem to have got out loud enough. The full 496 page PDF document provides guidance on how to setup, maintain and use TFS, and is available from CodePlex here. The full content is also available on MSDN. The guide also covers TFS2008 which is coming soon. BTW Pinched straight from the TFS guide, here is a...

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