CategorySEO

Google Instant Roundup

It’s been a week now since Google Instant hit the news desks of IT blogs everywhere. I’ve started getting a few questions from clients and friends about it, so I thought I’d put together a simple collection of recommended links, and finish off with some of my thoughts. There’s been tons of discussion of course, but for a good summary of the main points, the following 4 or 5 posts will serve you...

Introduction to Search Engine Marketing

Just realised I hadn’t posted this presentation I gave at the NSW.NET event last month. I was lucky enough to be presenting after Mark Vozzo who gave an excellent introduction to SEO, so my session on SEM flowed on nicely. In the SEM presentation (embedded below) I went through the following main points: How SEO and SEM work together (and covered the various definitions of SEM) Why you should use...

Using Excel 2010 Sparklines to Analyse Google Analytics

Seriously, how would businesses survive if it weren’t for Excel? :-) Excel is perfect for analysing analytics data in a variety of ways (eg using Pivot tables and Conditional formatting) and it keeps getting better. I’m loving Office 2010 and Excel 2010 in particular – it’s just beautiful to use. In this post I want to highlight one of the ‘tiny’ new things in  Excel 2010 that I love. It’s...

SEO and SEM at NSW.NET

I’m excited to be presenting with Mark Vozzo (<- SEO guru) at this month’s NSW.NET meeting. It’s on this coming Thursday morning, June 24. You can register here. The event is in two parts. Mark will be covering Search Engine Optimisation (SEO) for 30 minutes, and then after breakfast I’ll cover Search Engine Marketing (SEM). To give you a quick introduction to the event, consider the following...

Bing Webmaster Blog

It’s good to see the Bing Webmaster Center Blog picking up. I’ve been following Rick DeJarnette’s posts more closely lately – he’s putting out some good stuff. I thought it worth highlighting a few examples: SEO for Silverlight SEO Site Review tips – Part 1 SEO Site Review tips – Part 2 Chasing the Long Tail with Keyword Research It’s not all good though – try to avoid any posts that refer to...

WordPress and SEO

How time flies :-) I’ve been meaning to post these for months now – they’re sessions on SEO and WordPress I’ve presented at various User Group meetings this year. First off, here’s the notes from my IIS SEO toolkit presentation at SWUG back in February. The slides are pretty simple, so I recommend reading my complete review of the IIS SEO Toolkit (from my XEN SEO site). Rendering of template...

Microsoft IIS SEO Toolkit

If you are interested in knowing a little more about the IIS SEO Toolkit (I give it the big thumbs up), I’ve written a little review over on my XEN SEO blog (note I originally wrote the review based on the beta version, but it has been updated based on the release in mid Jan). Plus, as mentioned in my previous post, I also discussed the SEO Toolkit with Andrew and Michael on Frankly Speaking last...

Frankly Speaking on SEO

A big thank you to Andrew Coates and Michael Kordahi for having me on their Frankly Speaking podcast to chat about SEO. You can listen to it here. Frankly Speaking (for those who aren’t yet familiar with it) is an Australian Tech podcast (or perhaps even an Australian Microsoft podcast) and listening to it should be on your weekly To-Do list. SEO is a big topic of course so we only scratched the...

Search as an Experience

It’s easy to think of search (ie searching on Google or Bing) as simply a (boring) research activity. And in turn, to think that all the innovation in search is about providing a ‘better’ result. But what does ‘better’ mean when it comes to search? Joseph Pine’s TED talk on what consumers want is a good insight into how the search game is changing (and hat tip to Michael Gray for the link and...

Search market increases in 2009

It should come as no surprise that search engine usage is increasing – but perhaps the rate of increase will (come as a surprise that is). comScore figures released this month show that search usage (note: includes search engines and related properties)  increased by 46% in 2009. Google sites were in the order of 58% increase. That’s significant. How many industries do you know (or...

About Craig

I'm the co-host of HubShots and the CEO of XEN - helping mid-large B2B companies with their digital marketing and lead generation.

Craig Bailey

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