Google Featured Snippets

A good post from Moz covering some featured snippet testing they conducted.

Featured snippets are predominantly paragraph snippets, although other formats (list and tables) are increasing.

Here’s a quick takeaway for you:

Key findings: Featured snippet paragraph lengths

The optimal length of a featured snippet paragraph is roughly 40 to 50 words, or around 300 characters.

Lots more to learn here.

btw we discussed this in episode 69 of HubShots last week.

I've been involved in digital marketing and web development for more than 25 years. I love analysing data, drinking good coffee and listening to heavy metal. CEO at XEN, a Sydney-based HubSpot Certified Partner.

Leave a reply:

Your email address will not be published.

Site Footer

Sliding Sidebar