Google Featured Snippets

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A good post from Moz covering some featured snippet testing they conducted.

Featured snippets are predominantly paragraph snippets, although other formats (list and tables) are increasing.

Here’s a quick takeaway for you:

Key findings: Featured snippet paragraph lengths

The optimal length of a featured snippet paragraph is roughly 40 to 50 words, or around 300 characters.

Lots more to learn here.

btw we discussed this in episode 69 of HubShots last week.

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About Craig

I'm the co-host of HubShots and the CEO of XEN - helping mid-large B2B companies with their digital marketing and lead generation.

Craig Bailey

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