Thereâ€™s been rumours of Apple entering the search engine space for years. Recently the rumours have started up again (via Coywolf). Aaron Wall (SEOBook) details why this is such an important topic to follow.
Scout Suggest – Free keyword tool
Useful keyword research tool – and it’s free. Scout Suggest is a free keyword research tool. Itâ€™s quite handy for putting in a seed term and then getting a list of suggested search terms – itâ€™s based on Google Autocomplete searches. Note that it is only a list of terms (itâ€™s free after all) thereâ€™s no indication of competitiveness, search volume of the value of the terms...
Mini Guide to SEO Reporting
This guide from Moz is quite good, and definitely not what I’d call mini.
Good to see a change from the usual ‘ultimate guide’ prefixes.
Reminds me of that scene in I Spy when Owen Wilson is given his ‘micro gps’. Micro!
Boris Johnson SEO Consultant
Perhaps, just maybe, Boris Johnson is an expert SEO.
This twitter thread and this article highlight the man’s genius.
Wow, what a monster post by Barry Schwartz. I have to admit I’ve only read the first half… I haven’t actually got on to the actual myths yet.
More accurately, and perhaps more valuably, this is a post about understanding mental models and biases.
(And well done to SEMrush for snagging this one)
Reminder: How Search Engines work when crawling
Not a new piece, but always up to date. Moz’s Beginner’s Guide to SEO is still a wonderful resource.
Google’s nofollow change
Google announced some changes to how it is treating nofollow in links.
Twitter of course has been busy discussing the changes.
Here’s a few articles worth reading:
Barry Schwartz on Search Engine RoundtableCyrus Shepard on Moz
Most importantly of course, how should we refer to it?
JP Sherman has the answer: #RELPOCALYPSE
Developer’s Guide to SEO by Ian Laurie
Excellent (final) article from Ian written for developers who want to include SEO in their planning, considerations and development.
A few notes:
The subfolder versus subdomain topic comes up again (and his advise is slightly different to what I’d say)Put videos on their own pages (I definitely agree with this one)
News spinning like 2005
This article from HuffPost about article spinning news sites is kinda bizarre – it’s like bad SEO from the mid-2000s all over again.
I’ll bet it started as a joke – after all they didn’t even use a decent synonym algorithm – and spiralled into success.
What’s old is new again.
A good post from Databox outlining a ton of SEO myths.
The only one I’d quibble with is #40 – about hosting a blog on a subdomain (or even another domain). In the article they state that hosting a blog on a subdomain is a bad idea.
I’d simply counter this by saying that it hasn’t hurt HubSpot’s blog.
btw we covered this in depth in episode 157 of HubShots.