“Oh, we’re B2B,†someone said. “We don’t think anyone’s looking for our content on Facebook. We only want to use LinkedIn.†Good post from Contently debunking this approach – that somehow continues to persist. And they back it up with data: The incredible amount of time that people spend on Facebook (50 minutes per day) means that Facebook has a supply of attention that no...
Interesting to read all the analysis of Apple’s latest results eg things like this. There’s all kinds of opinions about whether it’s a good result or not, and what the future holds. But ever so occasionally something with real relevance pops up. Like this, from Jeff Johnson: Apple stated that Q1 FY2017 was an all-time record for quarterly revenue. The media dutifully and mostly...
Ian and I discuss HubSpot Sales Templates, including their pre-prepared library of templates, some of which I don’t like, others I do.
And listen out for the quote of the week – it’s a head scratcher.
Listen to it here.
TechCrunch notes from Snap’s filing that Snap are committing to spend $2B with Google over the next 5 years on Cloud Infrastructure. $400M per year isn’t big compared to Google’s other revenues (from ads), but it shows the growth coming. Similar to how Apple’s watch business is tiny compared to the iPhone sales, but is huge compare to other global companies eg Rolex (Apple...
Good news. I think. Via TechCrunch:
Medium CEO Ev Williams announced today at Upfront Summit that his company will launch a consumer subscription product, with the first version coming this quarter.
Ev called the product “an upgrade to your Medium experienceâ€
I can pretty much guarantee I’ll be subscribing.
I love Medium and spend time in there every single day.
That’s a lot of people for a ‘technology company’. And the growth rate is staggering – more than 110,000 in the last 12 months. And they plan to add another 100,000 in the next 18 months. Incredible.
via GeekWire
Potentially useful tool for analysing the types of questions people are asking about a topic:
BloomBerry is an ever expanding database containing millions of real questions from across the web.
Questions are then intelligently grouped into topics for easy analysis.
But heavily weighted with Quora posts it seems – for example.
This, kids, is why you need to take most opinion pieces on tech blogs – even the respected ones – with a grain of salt. The title – Why Salesforce is the new Blackberry – is a clever title. It certainly got me interested. But then *sigh*, as the post attempted to position Salesforce as being in danger of sudden death – but never clear what causes that death (ie the...
Useful reminder from James Clear with 7 times you should just say Thank You. #1 on his list is where I usually stuff up – responding to compliments. As James notes: We often ruin compliments by devaluing the statement or acting overly humble. Internally, you might think this prevents you from appearing arrogant or smug. The problem is that by deflecting the praise of a genuine compliment...
A good post from Moz covering some featured snippet testing they conducted. Featured snippets are predominantly paragraph snippets, although other formats (list and tables) are increasing. Here’s a quick takeaway for you: Key findings: Featured snippet paragraph lengths The optimal length of a featured snippet paragraph is roughly 40 to 50 words, or around 300 characters. Lots more to learn...