â€œOh, weâ€™re B2B,â€ someone said. â€œWe donâ€™t think anyoneâ€™s looking for our content on Facebook. We only want to use LinkedIn.â€
Good post from Contently debunking this approach – that somehow continues to persist.
And they back it up with data:
The incredible amount of time that people spend on Facebook (50 minutes per day) means that Facebook has a supply of attention that no competitor can match.1 In most ad campaigns weâ€™ve run for Contently, Facebook is consistently 10 times cheaper than LinkedIn ($0.20 â€“ $1.00 per click on Facebook versus $2.00 â€“ 10.00 on LinkedIn).
Something I’ve been noting for a little while now…