LinkedIn versus Facebook. Again


“Oh, we’re B2B,” someone said. “We don’t think anyone’s looking for our content on Facebook. We only want to use LinkedIn.”

Good post from Contently debunking this approach – that somehow continues to persist.

And they back it up with data:

The incredible amount of time that people spend on Facebook (50 minutes per day) means that Facebook has a supply of attention that no competitor can match.1 In most ad campaigns we’ve run for Contently, Facebook is consistently 10 times cheaper than LinkedIn ($0.20 – $1.00 per click on Facebook versus $2.00 – 10.00 on LinkedIn).

Something I’ve been noting for a little while now

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About Craig

I'm the co-host of HubShots and the CEO of XEN - helping mid-large B2B companies with their digital marketing and lead generation.

Craig Bailey