LinkedIn versus Facebook. Again

L

“Oh, we’re B2B,” someone said. “We don’t think anyone’s looking for our content on Facebook. We only want to use LinkedIn.”

Good post from Contently debunking this approach – that somehow continues to persist.

And they back it up with data:

The incredible amount of time that people spend on Facebook (50 minutes per day) means that Facebook has a supply of attention that no competitor can match.1 In most ad campaigns we’ve run for Contently, Facebook is consistently 10 times cheaper than LinkedIn ($0.20 – $1.00 per click on Facebook versus $2.00 – 10.00 on LinkedIn).

Something I’ve been noting for a little while now

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About Craig

I'm the co-host of HubShots and the CEO of XEN - helping mid-large B2B companies with their digital marketing and lead generation.

Craig Bailey

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