“Oh, we’re B2B,” someone said. “We don’t think anyone’s looking for our content on Facebook. We only want to use LinkedIn.”
Good post from Contently debunking this approach – that somehow continues to persist.
And they back it up with data:
The incredible amount of time that people spend on Facebook (50 minutes per day) means that Facebook has a supply of attention that no competitor can match.1 In most ad campaigns we’ve run for Contently, Facebook is consistently 10 times cheaper than LinkedIn ($0.20 – $1.00 per click on Facebook versus $2.00 – 10.00 on LinkedIn).
Something I’ve been noting for a little while now…