Apple results

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Interesting to read all the analysis of Apple’s latest results eg things like this. There’s all kinds of opinions about whether it’s a good result or not, and what the future holds.

But ever so occasionally something with real relevance pops up. Like this, from Jeff Johnson:

Apple stated that Q1 FY2017 was an all-time record for quarterly revenue. The media dutifully and mostly uncritically spread this “great” news for Apple. But the headlines were fake news. Technically the claim is true, the revenue was an all-time record. True but misleading. Although Apple didn’t lie as such, you might say there was a sin of omission, and a definite spin of the facts. Most Apple fiscal quarters are 13 weeks long. Once in a while, however, they need a 14 week quarter. You might call it a “leap quarter”. Apple’s Q1 2017 was a 14 week quarter, for the first time since Q1 2013.

Jason Snell comments as well.

(Via Daring Fireball)

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By Craig Bailey

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