Interwoven (a pretty big CMS player) is to acquire Optimost (a pretty small web optimisation company) for $52M. This is of interest to me, being in the CMS space, because I'm seeing a lot happening by the big ECM (enterprise content management) players. Enterprise has woken up to the benefits of ECM and CMS and it is no longer a hard sell. Now is the time for rationalising as the big boys...
Use HubSpot Better
Hi, I’m Craig Bailey and this is my personal blog where I write about technology, business systems, HubSpot, marketing strategy and general life experiences. You can read my posts here.
I’m involved with two agencies in Sydney:
- The first is XEN Systems. We help government departments and mid-large B2B technology companies with their sales and marketing strategy, including implementation and training in HubSpot
- The second is XEN Create. We provide premium graphic design services to companies, with a focus on using the latest AI tools, including Midjourney
I also co-host HubShots, the podcast and YouTube show focussed on getting the most out of HubSpot. We are the creators of the HubShots Framework.