Interwoven to buy Optimost

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Interwoven (a pretty big CMS player) is to acquire Optimost (a pretty small web optimisation company) for $52M. This is of interest to me, being in the CMS space, because I'm seeing a lot happening by the big ECM (enterprise content management) players. Enterprise has woken up to the benefits of ECM and CMS and it is no longer a hard sell. Now is the time for rationalising as the big boys take out the ankle biters. Interesting times ahead.

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About Craig

I'm the co-host of HubShots and the CEO of XEN - helping mid-large B2B companies with their digital marketing and lead generation.

Craig Bailey

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