Is HubSpot a CRM or a Customer Platform?


An interesting nugget to consider from INBOUND is the messaging HubSpot is testing in market.

HubSpot is a CRM Platform… (from their home page):

HubSpot is a CRM

HubSpot is a Customer Platform… (from their internal page):

HubSpot is a Customer Platform

There’s some confusion here to be sure, but it’s also fascinating to see how quickly they roll out and test new messaging.

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By Craig Bailey