Introduction to Search Engine Marketing


Just realised I hadn’t posted this presentation I gave at the NSW.NET event last month. I was lucky enough to be presenting after Mark Vozzo who gave an excellent introduction to SEO, so my session on SEM flowed on nicely.

In the SEM presentation (embedded below) I went through the following main points:

  • How SEO and SEM work together (and covered the various definitions of SEM)
  • Why you should use paid search to complement your SEO activities
  • Advice on using AdWords effectively including coverage of 3 useful strategies:
    • tight grouping
    • ad positioning
    • bid stacking
  • Facebook marketing strategies
  • Facebook Page tips and Facebook advertising tips

A big thank you to NSW.NET for having me along.

For additional links and resources check out my SEO Resources page.

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