Google certainly knows how to get itâ€™s advertising in the right place.
Take this piece on the â€˜All About Microsoftâ€™ blog (one of my favourite blogs by the way â€“ Mary-Jo is a bit of personal hero of mine). Itâ€™s a post about Microsoftâ€™s recent white paper (PDF) on improved efficiency in their datacenters. Itâ€™s a great result btw â€“ 25% improvements in energy efficiency in some of their existing datacenters – but thatâ€™s not what interests me here. Instead check out the big Google ad, all beautifully tailored to fit into the zdnet site.
And it gets better. Clicking on the little plus sign in the top right displays this – Links, whitepapers, and even a video:
That my friends, is art. A beautifully constructed advertising campaign. Sitting in the perfect position on a site devoted to Microsoft. And on this particular post itâ€™s even more pertinent since the article is about cloud computing â€“ Googleâ€™s ad is all about the benefits Google customers are receiving from switching to Googleâ€™s cloud offerings.
Whoever devised this Google ad campaign deserves a big pay rise. Hopefully whoeverâ€™s looking after advertising for Microsoft has learnt a valuable lessonâ€¦