Facebook and teenagers

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While the usual caveats about a post with the opinions of one person (a teenager), that aims to provide insight into a group (US teenagers) apply of course, it’s still really interesting.

These points jumped out at me:

Facebook: In short, many have nailed this on the head. It’s dead to us.

then this:

Messaging on Facebook is also extremely popular among our age group, mainly because they provide the means to talk to those people who you weren’t really comfortable with asking for their number but comfortable enough to send them a friend request.

and later this:

WhatsApp: You download it when you go abroad, you use it there for a bit before going back to iMessage and Facebook Messenger, then you delete it. I know tons of people who use it to communicate with friends they made abroad, but I feel like Messenger is beginning to overshadow it.

Makes me realise how smart Mark Zuckerberg was to split out Messenger, even though he got so much pushback about it.

As a few have said, and many are now realising, messaging is mobile’s killer app.

I love it when people say Facebook is doomed, and is the next MySpace, primed to be replaced by the next big thing that comes along. Little do they realise that Facebook itself is already well advanced on providing that next big thing that will replace it.

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About Craig

I'm the co-host of HubShots and the CEO of XEN - helping mid-large B2B companies with their digital marketing and lead generation.

Craig Bailey

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