From a re/code article last week:
But Twitter isn’t novel anymore, and brands and agencies who want to play with a new shiny object can go to Snapchat.
…sales on Twitter’s own properties — see how it’s dropping faster than the rest of Twitter’s revenue, which includes its third-party ad network? That’s brand advertisers pulling away from Twitter faster than direct response advertisers — the kind that buy app-install ads and other “click now” ads.
Music to my ears – while brand advertisers leave for more expensive pastures I’m now ramping up Twitter campaigns for our clients. Not so shiny, but better ROI.