From a re/code article last week:
But Twitter isnâ€™t novel anymore, and brands and agencies who want to play with a new shiny object can go to Snapchat.
…sales on Twitterâ€™s own properties â€” see how itâ€™s dropping faster than the rest of Twitterâ€™s revenue, which includes its third-party ad network? Thatâ€™s brand advertisers pulling away from Twitter faster than direct response advertisers â€” the kind that buy app-install ads and other â€œclick nowâ€ ads.
Music to my ears – while brand advertisers leave for more expensive pastures I’m now ramping up Twitter campaigns for our clients. Not so shiny, but better ROI.