The Inverse Mission Law states: In a conversation, the time taken to state your company mission is inversely proportional to the dishonesty of that mission. Put another way: the quicker a company executive rushes to tell you their company mission, the more likely it is bullshit. I was at an AI conference a few weeks back, and within the first minute the executive proudly informed us their mission...
When I read this note from Dare, it really hit home: Being an AI-enabled worker is essentially about letting AI do all of your work and being competent enough to review & catch its errors.This leads to two outcomes:1. The output gap between the best workers and the average will explode.2. Entry-level workers are at a massive disadvantage.— Dare Obasanjo (@carnage4life.bsky.social) 2025...
Interesting to consider how low our standards of ‘quality’ have dropped in light of the inconsistent experiences we have with AI tools. The race between vendors driving constant, often buggy, sometimes dangerous, releases. Think back to when Dropbox was launched – there was a product that was as close to perfect on release as anything I can remember. The stakes were high (ie...
(Disclaimer: AI wrote this blog post based on my YouTube video here.) Using AI to Test Product Ideas We’re seeing more clients using AI to test product ideas. It’s fast, cheap, and offers instant feedback. But just like with most things AI-related, there’s a catch. Below is a real example of a simple service idea we ran through several AI tools – not to sell you on the idea, but to show you...
Went with my wife to a medical specialist appointment yesterday (she’s fine, all routine). It was at a Health Hub (healthcare in Australia is wonderful), very modern and new. You know the kind, where you get confused using touch panels to call the elevator. Went up to the floor, walked the beautiful corridors, and entered the specialist’s rooms. Expensive, modern finishings, amazing...
I think we all understand content slop by now – the low value content pumped out by AI (usually at scale). Annoying, yes – but mostly harmless. One of the lacklustre side effects of AI advances. However, there’s another type of AI related slop coming – what I’ll refer to as ‘process slop’. It’s the side effect of people taking the ‘advice’ of AI when it comes to setting up their...
(This post will make more sense when I refer back to it in a future post covering the topic of Process Slop) If you’re like me, you probably like playing with AI tools. Recently, I had a play with Le Chat (Mistral AI). When testing I like to put in some pretty standard HubSpot related prompts just to see the kind of output I get. Here’s a typical prompt I test with: “What are...
Connection. Relationships. What does this even mean these days? Perhaps it’s my years of marketing that have jaded me, but I’m starting to lose my soul seeing all the new automated tools that CRM platforms and AI companies are pumping out. A few years ago HubSpot was speaking about connection with customers – but what does connection really mean? Is it about personal relationships –...
There was a bit of angst on social when Canva announced some price increases last week (up by 300% in some cases). Not to be outdone, I received the following ‘hold my beer’ notification from HotJar a few days later: Admittedly this is less about a price increase right now, and more a removal of a legacy discount against price increases a while back – but to the end user (ie me)...
Consider the following annualised generative AI revenue comparison: Accenture (a consulting company, advising on AI): $3.7B OpenAI (an AI provider): $3.4B (And further, OpenAI is selling more AI services than Microsoft.) People are spending more on AI advice than they are on the actual AI. (Sure, there’s lots of other AI companies besides OpenAI. There’s also lots of other consulting companies.)...