CategoryFacebook

Facebook Ad Manager Therapy

If you are frustrated with Facebook’s Ad Manager constantly changing and often crashing, you are far from alone. Ads Manager is crashing with regularity, according to interviews with numerous advertisers. The outages, which can last for hours at a time and make it impossible to start a new ad campaign or manage an existing one, seem to happen every month, they say. Yep, it’s a pretty...

Australia to create a special branch of the ACCC to scrutinise how Facebook and Google use algorithms to match ads to viewers

Sorry for the long headline, but it’s required in order to actually explain what is happening. Otherwise, from other sources (like Reuters and Fast Company), you’d be forgiven for thinking that the Australian Government was going to force Google to hand over their search algorithm (Spoiler alert: that is never, ever going to happen). Instead, the real story is they want to check how...

Instagram by Facebook and WhatsApp by Facebook

Some branding changes ahead by Facebook, as discovered by The Information (via TechRadar) with Instagram being rebadged ‘Instagram by Facebook’ in the AppStore, and WhatsApp as ‘WhatsApp by Facebook’. Seems odd at first, but The Information links this with anti-trust scrutiny. Personally I like it – makes it a lot clearer for people who may not have otherwise...

Facebook Location Targeting gotcha

If you do a lot of location specific targeting with Facebook ads then you may have experienced an issue with leads coming from outside your targeted area (eg you target Sydney, but get leads in Canberra). Not only does it waste ad spend budget, it also wastes time following up the leads and qualifying them out. Turns out this is a known problem, and after discussing with Facebook Support...

LinkedIn versus Facebook. Again

“Oh, we’re B2B,” someone said. “We don’t think anyone’s looking for our content on Facebook. We only want to use LinkedIn.” Good post from Contently debunking this approach – that somehow continues to persist. And they back it up with data: The incredible amount of time that people spend on Facebook (50 minutes per day) means that Facebook has a supply of attention that no competitor can...

Instagram on Tumblr

Not quite sure why I find it strange that Instagram use Tumblr for their blog platform… Perhaps I thought they would have moved to Medium by now. Or use Facebook notes. Or at least use a responsive theme: Tumblr in a browser is an unpleasant user experience. Especially on mobile. The continual prompts to open AND get the app are web site amateurism. So at odds with the user experience of...

How Mark Zuckerberg avoids the Facebook Timesuck

Problem: How to avoid the Facebook timesuck Solution: Get other people to do it for you The Bloomberg article on Mark Zuckerberg having others manage his FB communications shouldn’t really be surprising: Zuckerberg has help, lots of it. Typically, a handful of Facebook employees manage communications just for him, helping write his posts and speeches, while an additional dozen or so delete...

The Facebook Gap

Mary Meeker’s Internet Trends Report is always fascinating reading/viewing. There’s tons to go through, but here’s 3 quick notes about Facebook. 1. The Gap The Facebook logo has to be on the left because the dot is right at the end of the axis. Facebook owns Instagram (as you know) and thus the gap between Facebook dominance and anything else is massive. (As Ben Thompson noted...

Facebook Custom Audiences just keep getting better and better

If you haven’t yet implemented Custom Web Audiences in Facebook, then you continue to miss out on an amazing marketing opportunity. And the recent updates (starting to roll out now) are even more useful. Jon Loomer has an excellent hands-on overview of the new CWA enhancements. In particular the ability to create audiences based on the number of times a visitor has been to your site (or a...

About Craig

I'm the co-host of HubShots and the CEO of XEN - helping mid-large B2B companies with their digital marketing and lead generation.

Craig Bailey

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