CategoryFacebook

LinkedIn versus Facebook. Again

“Oh, we’re B2B,” someone said. “We don’t think anyone’s looking for our content on Facebook. We only want to use LinkedIn.” Good post from Contently debunking this approach – that somehow continues to persist. And they back it up with data: The incredible amount of time that people spend on Facebook (50 minutes per day) means that Facebook has a supply of attention that no competitor can...

Instagram on Tumblr

Not quite sure why I find it strange that Instagram use Tumblr for their blog platform… Perhaps I thought they would have moved to Medium by now. Or use Facebook notes. Or at least use a responsive theme: Tumblr in a browser is an unpleasant user experience. Especially on mobile. The continual prompts to open AND get the app are web site amateurism. So at odds with the user experience of...

How Mark Zuckerberg avoids the Facebook Timesuck

Problem: How to avoid the Facebook timesuck Solution: Get other people to do it for you The Bloomberg article on Mark Zuckerberg having others manage his FB communications shouldn’t really be surprising: Zuckerberg has help, lots of it. Typically, a handful of Facebook employees manage communications just for him, helping write his posts and speeches, while an additional dozen or so delete...

The Facebook Gap

Mary Meeker’s Internet Trends Report is always fascinating reading/viewing. There’s tons to go through, but here’s 3 quick notes about Facebook. 1. The Gap The Facebook logo has to be on the left because the dot is right at the end of the axis. Facebook owns Instagram (as you know) and thus the gap between Facebook dominance and anything else is massive. (As Ben Thompson noted...

Facebook Custom Audiences just keep getting better and better

If you haven’t yet implemented Custom Web Audiences in Facebook, then you continue to miss out on an amazing marketing opportunity. And the recent updates (starting to roll out now) are even more useful. Jon Loomer has an excellent hands-on overview of the new CWA enhancements. In particular the ability to create audiences based on the number of times a visitor has been to your site (or a...

About Craig

I'm the co-host of HubShots and the CEO of XEN - helping mid-large B2B companies with their digital marketing and lead generation.

Craig Bailey

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