Instagram by Facebook and WhatsApp by Facebook

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Some branding changes ahead by Facebook, as discovered by The Information (via TechRadar) with Instagram being rebadged ‘Instagram by Facebook’ in the AppStore, and WhatsApp as ‘WhatsApp by Facebook’.

Seems odd at first, but The Information links this with anti-trust scrutiny.

Personally I like it – makes it a lot clearer for people who may not have otherwise realised who owned them.

I’d like to see it elsewhere as well eg it was a long time before I learned that Book Depository was owned by Amazon.

Imagine if Disney had to do it too…

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About Craig

I'm the co-host of HubShots and the CEO of XEN - helping mid-large B2B companies with their digital marketing and lead generation.

Craig Bailey

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