The Facebook Gap

Mary Meeker’s Internet Trends Report is always fascinating reading/viewing. There’s tons to go through, but here’s 3 quick notes about Facebook. 1. The Gap The Facebook logo has to be on the left because the dot is right at the end of the axis. Facebook owns Instagram (as you know) and thus the gap between Facebook dominance and anything else is massive. (As Ben Thompson noted...

Facebook Custom Audiences just keep getting better and better

If you haven’t yet implemented Custom Web Audiences in Facebook, then you continue to miss out on an amazing marketing opportunity. And the recent updates (starting to roll out now) are even more useful. Jon Loomer has an excellent hands-on overview of the new CWA enhancements. In particular the ability to create audiences based on the number of times a visitor has been to your site (or a...

About Craig

I'm the co-host of HubShots and the CEO of XEN - helping mid-large B2B companies with their digital marketing and lead generation.

Craig Bailey