There’s always outrage over Elon’s latest ‘idea’ for Twitter/X, and his recent $1 charge for users to post is no exception. Not that I think it’s a particularly good idea, but I’m surprised at how much pushback paying for something gets, usually along the lines of: “I will never pay a subscription just to use a social platform – it’s outrageous they...
Sometimes I ask myself:
What should I be doing in this moment?
Why am I resisting it?
What is the discomfort I’m trying to avoid?
Can you relate?
Episode 304 of HubShots is out – in this monster episode (over an hour long) Ian and I chat through: HubSpot’s recent product announcements and what we can learn from them Is HubSpot a CRM or a Customer Platform? Campaign Assistant, now with added AI Prospecting tool benefits The Workflow cleanup feature is pretty handy Using WordPress and HubSpot CMS together HubSpot Guide Creator What...
Scammers continue to improve their processes. The desired outcome is usually the same: get you to download malware But the sophistication is growing. Previously, agency owners would get sent cold emails inviting you to tender for some agency work (eg paid advertising for a big brand). The cold email would include a link to a ‘Presentation Deck’ explaining the brief and the...
Regarding GitHub Copilot, as per Paul Thurrott’s article which is getting shared around (probably because the original report from the Wall Street Journal and we can’t share that (it’s behind a paywall): GitHub Copilot costs $10 per month to subscribe to as an individual developer ($19 per month for businesses) But costs Microsoft around $30 per month to provide (via Open AI...
As of this week (the start of a new term) mobile phones can’t be used during the school day by students in NSW. This applies to high schools (primary schools already had this in place). This applies to public schools (ie not private schools). From the government announcement: “The ban is one of a number of measures the Government is putting in place to improve the classroom...
Wow, gotta hand it to criminals, they sure are imaginative… makes me wonder why the don’t just go legit, with innovative thinking like this they could be very successful… Essentially the process is: Gang related rappers sets up song on Spotify Gang pays 3rd party companies for fake streams of those Spotify songs (ie similar to how you can pay 3rd party companies for fake Likes...
This is one of those dumb ‘tips’ that is actually something you should consider – to get around HubSpot’s hard bounce rate rules. My thanks to Adam at FGM for highlighting this one to me. HubSpot’s marketing emails have limits around bounce rates and spam rates – and if you exceed those limits you’ll potentially see your account suspended. I know, crazy. But here’s the thing –...
An interesting nugget to consider from INBOUND is the messaging HubSpot is testing in market.
HubSpot is a CRM Platform… (from their home page):
HubSpot is a Customer Platform… (from their internal page):
There’s some confusion here to be sure, but it’s also fascinating to see how quickly they roll out and test new messaging.
It’s easy to think that what you do in your own business is typical for other businesses. For example, we’ve incorporated AI tools into all our company processes – planning, ideation, content creation, imagery, video, emails, summarising, etc. We consider it normal – similar to how we use spell check or grammar checker tools. But that’s not the case for most businesses. To pick a...