The true test of any company, product or service is in their Christmas message right? (Iâ€™m joking).
So letâ€™s consider how Microsoft adCenter and Google AdWords stack up against each other. I spend a fair bit of money with each, so itâ€™s reasonable to expect something useful in the Inbox at Christmas time.
First up, Microsoft adCenter. Hereâ€™s the message I received a few days ago:
Cool, perhaps thereâ€™s a voucher or discount coupon waiting for me. I click the button and am taken to this page:
After a good 20-30 seconds of loading, I finally experience this delight:
Lame. But it gets lamer. Shaking the globe (wow â€“ itâ€™s interactive! – all designed in Flash of course) unleashes this tosh:
The wankery continues with:
And concludes with this masterful â€˜Spread the Cheerâ€™ call to action:
No voucher of course! No actual benefit. No actual gift. Instead a waste of my bandwidth and time. Whatâ€™s really tragic is that some galah in marketing was paid to spend time and money getting this rubbish prepared.
Moving on to Google now, and hereâ€™s the email I received (at the address I use with AdWords):
Clicking on the link takes me here:
Yes, thatâ€™s right. It loads in a second and tells me theyâ€™re donating $20M to a range of charities.
adCenter versus AdWords http://bit.ly/5ltKtZ
Did anything happen when you clicked on the present?
It does seem a bit lame.
Sadly no. The only options were to Spread The Cheer, or to Replay.