A good insight into how much your web and app activity is tracked by advertising and third party tools.
Most marketing people will be aware of this, but if outside the industry you may be shocked.
New sites were the worst:
Among all the sites I visited, news sites, including The New York Times and The Washington Post, had the most tracking resources. This is partly because the sites serve more ads, which load more resources and additional trackers. But news sites often engage in more tracking than other industries, according to a study from Princeton.NYT
Don’t miss the footnotes on the article – they are the best part: