From Scott’s post:
The real challenge is that everything Tom listed in his strip is, indeed, what we now consider the responsibility â€” officially or unofficially â€” of marketing leadership:
– GrowÂ the business
– MakeÂ customersÂ happy
– Deliver amazingÂ experiences
– AchieveÂ commercialÂ success (revenue and profit)
– Define and protect theÂ brand
Yes, no wonder the average CMO tenure is less than 2 years.