Modern marketing expectations


A good post from Scott Brinker, inspired by Tim Fishburne on what the expectations of a CMO are these days.

From Scott’s post:

The real challenge is that everything Tom listed in his strip is, indeed, what we now consider the responsibility — officially or unofficially — of marketing leadership:
Grow the business
– Make customers happy
– Deliver amazing experiences
– Achieve commercial success (revenue and profit)
– Define and protect the brand

Yes, no wonder the average CMO tenure is less than 2 years.

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About Craig

I'm the co-host of HubShots and the CEO of XEN - helping mid-large B2B companies with their digital marketing and lead generation.

Craig Bailey