THOUGHT: When will recruiters take to Twitter?

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These days it seems the best indication of when a particular social media source has reached it’s used by date is when recruiters are using it more than your ‘real’ connections :-)

Take LinkedIn for example. A year ago, this was a valuable tool, allowing us all to connect to business associates. These days, all I seem to get is requests to connect with recruiters, and poorly targeted job offers. Facebook isn’t so bad, but that’s more likely to be because I don’t have technology related keywords against my profile.

So, I’m wondering how long before the recruiters start swarming over Twitter? How long before we get shotgun broadcast @replies to everyone about new jobs?

My guess, the wonderful Twitter landscape we enjoy today will be polluted within 6 months. The Block button will be a regular in our daily use, and the ‘continual conversation’ we enjoy now will regularly be little more than a prelude to a job offer…

 

But hey, on the flip side, maybe there’s an opening for someone to develop a Twitter app for recruiters…

Here’s what RecruiTwit could do:

1. You seed it with a few people to follow (eg Scobleizer). Then it goes along following the followers of the seed people (all automatically of course)

2. Then, when you are ready with your job ad, you type in the description and click Send. RecruiTwit creates individual @replies to everyone you follow, spamming them with a ‘personal’ job ad tweet

3. In the Premium edition it’d allow you to use multiple Twitter accounts so you can avoid the Twitter API limitations (60 an hour currently I think)

4. In the Platinum edition it automatically creates new Twitter accounts for you every 7 days, since everyone will have blocked your existing ones by then

 

Am I being too cynical? You can reply to me on Twitter here if you like.

 

Technorati Tags: Twitter, Recruiters

8 comments

  • Hi Craig,

    Thanks for putting up an interesting post.

    Off the bat, you should know that I am a recruiter. Don’t stop reading though – I’m also the founding sponsor of the Sydney Twitter Underground Brigade (http://sydney.twitterusergroup.com/), getting Sydney Twitterers to meet IRL. I’ve been an active co-organiser of these events since July 2007.

    Like you, I sincerely hope that Twitter doesn’t get over run by the shot gun approach that is used by most recruiters. We don’t need crude capitalisation attempts whether it be from recruiters or other commercial entities – there is enough noise as it stands.

    Sure, there’s no doubt that Twitter can be an effective tool for commerce (recruitment or otherwise). Approaching it from a Business 1.0 perspective, as you have outlined, is bound to fail in the longer term though. As I see it, adding value is essential in today’s world. And yes, believe it or not, some recruiters can do that.

    That said, I do think there will be more attempts to use Twitter and other SNS in manners that you’ve described. Then we’ll just move on. Or press block or ignore, like we do with Facebook apps.

    In summary, recruiters have been on Twitter for a long time. Some of us are okay – you even started following me before I returned the favour! ;-) One thing, please don’t encourage ridiculous bots – we’d like to preserve things for a while!

    See you at the next STUB!

    Cheers,
    MH

    http://twitter.com/eskimo_sparky

  • Hi Craig,

    Thanks for putting up an interesting post.

    Off the bat, you should know that I am a recruiter. Don’t stop reading though – I’m also the founding sponsor of the Sydney Twitter Underground Brigade (http://sydney.twitterusergroup.com/), getting Sydney Twitterers to meet IRL. I’ve been an active co-organiser of these events since July 2007.

    Like you, I sincerely hope that Twitter doesn’t get over run by the shot gun approach that is used by most recruiters. We don’t need crude capitalisation attempts whether it be from recruiters or other commercial entities – there is enough noise as it stands.

    Sure, there’s no doubt that Twitter can be an effective tool for commerce (recruitment or otherwise). Approaching it from a Business 1.0 perspective, as you have outlined, is bound to fail in the longer term though. As I see it, adding value is essential in today’s world. And yes, believe it or not, some recruiters can do that.

    That said, I do think there will be more attempts to use Twitter and other SNS in manners that you’ve described. Then we’ll just move on. Or press block or ignore, like we do with Facebook apps.

    In summary, recruiters have been on Twitter for a long time. Some of us are okay – you even started following me before I returned the favour! ;-) One thing, please don’t encourage ridiculous bots – we’d like to preserve things for a while!

    See you at the next STUB!

    Cheers,
    MH

    http://twitter.com/eskimo_sparky

  • Hi Markus,

    What? Impossible! Does this mean there are actually some decent recruiters out there :-)

    Hey, I appreciate the comment, and I don’t mean to generalise too much… it’s certainly true that a few bad apples spoil it for the majority. I hope I wasn’t too mean.

    And with regards to the bot – I was originally going to post as if I had created the RecruiTwit app (ie an April Fools prank) but changed my mind at the last minute. I hope no one actually builds it…

    Cheers,
    Craig

  • Hi Markus,

    What? Impossible! Does this mean there are actually some decent recruiters out there :-)

    Hey, I appreciate the comment, and I don’t mean to generalise too much… it’s certainly true that a few bad apples spoil it for the majority. I hope I wasn’t too mean.

    And with regards to the bot – I was originally going to post as if I had created the RecruiTwit app (ie an April Fools prank) but changed my mind at the last minute. I hope no one actually builds it…

    Cheers,
    Craig

  • Hey Craig,

    Yeah, the earth will spin off its axis if you tell anyone but there are a couple of decent recruiters out there. :-)

    BTW I didn’t take offence – there are a lot (most?) of recruiters that simply don’t have a clue or are primarily motivated by the wrong reasons (e.g. a quick buck). For those of us who might have a vague idea and take a different approach it means:

    1. We often get tarnished by the same brush (not so good)
    2. It’s very easy for us to differentiate (very good)

    I often find people are naturally sceptical about me when I mention I’m a recruiter / headhunter but after chatting with me they realise they’ve been using the wrong brush on me. Perhaps it’s because I was a CIO in a former life? Or because I have ethics? Or something?

    Whatever it is, I sincerely hope that there’s not a major bot invasion (from recruiters or otherwise) – I find the Twitter community to be an interesting and enjoyable one. There is a trend towards bot increase and follower pimping although I’m hopeful that those wanting some commercial gain approach the Twitter community with thought and respect.

    Or we just block them ;-)

    Cheers,
    MH

  • Hey Craig,

    Yeah, the earth will spin off its axis if you tell anyone but there are a couple of decent recruiters out there. :-)

    BTW I didn’t take offence – there are a lot (most?) of recruiters that simply don’t have a clue or are primarily motivated by the wrong reasons (e.g. a quick buck). For those of us who might have a vague idea and take a different approach it means:

    1. We often get tarnished by the same brush (not so good)
    2. It’s very easy for us to differentiate (very good)

    I often find people are naturally sceptical about me when I mention I’m a recruiter / headhunter but after chatting with me they realise they’ve been using the wrong brush on me. Perhaps it’s because I was a CIO in a former life? Or because I have ethics? Or something?

    Whatever it is, I sincerely hope that there’s not a major bot invasion (from recruiters or otherwise) – I find the Twitter community to be an interesting and enjoyable one. There is a trend towards bot increase and follower pimping although I’m hopeful that those wanting some commercial gain approach the Twitter community with thought and respect.

    Or we just block them ;-)

    Cheers,
    MH

About Craig

I'm the co-host of HubShots and the CEO of XEN - helping mid-large B2B companies with their digital marketing and lead generation.

Craig Bailey

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