Social infrastructure – phrase of the year 2017

I’m pretty sure the term ‘social infrastructure’ is going to be used to death now, given that Mark Zuckerberg used it at least 14 times in his latest Facebook manifesto.

It’s a good post, or at least I think it is – I haven’t actually read it all, since it comes in at almost 6000 words. But thankfully Recode has a nice summary here.

Would love to know how many of the people who liked, shared or commented have actually ready it in full, and thoughtfully considered its message:

Facebook Manifesto

But then again it probably doesn’t really matter whether anyone reads it, as long as they share it and leave a comment they feel as though they’ve been involved. Because that’s what social infrastructure often enables.

I've been involved in digital marketing and web development for more than 25 years. I love analysing data, drinking good coffee and listening to heavy metal. CEO at XEN, a Sydney-based HubSpot Certified Partner.

Leave a reply:

Your email address will not be published.

Site Footer

Sliding Sidebar