Social infrastructure – phrase of the year 2017

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I’m pretty sure the term ‘social infrastructure’ is going to be used to death now, given that Mark Zuckerberg used it at least 14 times in his latest Facebook manifesto.

It’s a good post, or at least I think it is – I haven’t actually read it all, since it comes in at almost 6000 words. But thankfully Recode has a nice summary here.

Would love to know how many of the people who liked, shared or commented have actually ready it in full, and thoughtfully considered its message:

Facebook Manifesto

But then again it probably doesn’t really matter whether anyone reads it, as long as they share it and leave a comment they feel as though they’ve been involved. Because that’s what social infrastructure often enables.

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I'm the co-host of HubShots and the CEO of XEN - helping mid-large B2B companies with their digital marketing and lead generation.

Craig Bailey

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