This post by Seth is spot on.
Social networks have amplified this desire, at the same time they simplified the execution. Now you can waste time and dignity instead of money. Who can you tear down? How much time can you waste? What’s it worth to you to have more followers than the others?
It’s a lousy game, because if you lose, you lose, and if you win, you also lose.
The only way to do well is to refuse to play.
More and more I’m discovering that high performers aren’t on social much.