It should come as no surprise that search engine usage is increasing – but perhaps the rate of increase will (come as a surprise that is). comScore figures released this month show that search usage (note: includes search engines and related properties) increased by 46% in 2009. Google sites were in the order of 58% increase.
Thatâ€™s significant. How many industries do you know (or work in) that have that kind of increase? Whether you take the numbers as a threat or an opportunity is up to you, but either way you should be acting on them. Itâ€™s rare to find a business these days that doesnâ€™t have at least some exposure via the web.