It’s easy to be impressed (or horrified) by big numbers, and 1.2 billion is certainly a big number when it comes to dollars. That’s what Microsoft spent on advertising last year. Apple by contrast spent $486M (as Lindsay Blakely reported). But forget the actual dollars, instead focus on percentages. As Todd Bishop helpfully points out in his excellent analysis, Microsoft spend between 2% and...
Use HubSpot Better
Hi, I’m Craig Bailey and this is my personal blog where I write about technology, business systems, HubSpot, marketing strategy and general life experiences. You can read my posts here.
I’m involved with two agencies in Sydney:
- The first is XEN Systems. We help government departments and mid-large B2B technology companies with their sales and marketing strategy, including implementation and training in HubSpot
- The second is XEN Create. We provide premium graphic design services to companies, with a focus on using the latest AI tools, including Midjourney
I also co-host HubShots, the podcast and YouTube show focussed on getting the most out of HubSpot. We are the creators of the HubShots Framework.