LinkedIn approach


This article perfectly captures why I’ve avoided LinkedIn (and withdrawn from most social) for so long.

But I realise now, whilst it is fine to avoid consuming social (especially doom scrolling), the mistake I made was I also stopped creating for social.

How I’ll incorporate this…

For all our content, let’s focus on providing value and education only.

Especially on LinkedIn.

No self-congratulatory posts. No self promotion. No humble bragging. No fake congratulating others.

Just educational content that helps our ideal audiences.

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