At GROW with HubSpot earlier this week, one of the sessions was by Erik Newcomb from Shopify, talking about strategies for future proofing your brand.
Part of his session focussed on the benefit of having a distinct brand voice. An example he highlighted was Naadam – an online fashion brand.
Here’s their True Story video:
Quirky, funny, compelling.
I find this kind of stuff motivating, for my own companies as well as my clients.