Paying fairly for news

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From the WSJ, news of Facebook paying news outlets to license their content.

Facebook Inc. is offering news outlets millions of dollars for the rights to put their content in a news section that the company hopes to launch later this year, according to people familiar with the matter.

“people familiar with the matter…”

On one hand I’d be thinking:

On the other hand, perhaps this is the start of a shift towards compensating news outlets more fairly.

Facebook’s plans come as the company is facing growing criticism for its role in the news industry’s struggles by sucking up much of the advertising revenue that used to go to newspapers. Combined, Facebook and Alphabet Inc.’s Google earned 60% of all digital advertising revenue in the U.S. last year, according to eMarketer.

I think we’re starting to see a swing back to being more responsible. It has started with privacy, and it is starting to show signs in content respect.

btw here’s a post from 2010 where I first started thinking through privacy and the big platforms. How naive I was then.

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About Craig

I'm the co-host of HubShots and the CEO of XEN - helping mid-large B2B companies with their digital marketing and lead generation.

Craig Bailey

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