Cockroach Branding wins

C

Would have loved to have been part of the discussion when Cockroach Labs were deciding on their name and brand positioning.

I get the whole ‘resilient’ angle. Very clever.

And they’ve just closed further funding. Sounds like their product is actually pretty good. But I wonder how employees feel about listing the name on their resumes…

There’s worse I guess.

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I'm the co-host of HubShots and the CEO of XEN - helping mid-large B2B companies with their digital marketing and lead generation.

Craig Bailey

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