AI copywriting beats human

A

Interesting, although probably not surprising, that AI written ads performed better than human written ads, in a test by Chase (the Bank) using an AI platform from Persado.

Chase says that ads created by Persado’s machine learning performed better than ads written by humans, with a higher percent of consumers clicking on them—more than twice as many in some cases. The difference can be as simple as what word choice resonates with consumers. 

AdAge

btw in other AI related news, there are now AI tools for identifying content written by AI (via Coywolf)

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I'm the co-host of HubShots and the CEO of XEN - helping mid-large B2B companies with their digital marketing and lead generation.

Craig Bailey

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