CategoryMarketing

Email Tracking will soon be a thing of the past

The last few years have seen a crackdown on tracking activity across platforms, mostly with Apple leading the charge (eg their private relay release as well as IP blocking and email open rate blocking). We’ve seen services like Hey focus on this for years, and block any tracking pixels. To date, email open tracking has been the focus. This is all expanding though, with Apple’s...

The Law of Cause an Effect

Deliberate typo there.

Saw this in a book the other day where the author was explaining:

the Law of Cause and Effect (ie ‘and’)

but had mistyped it as:

the Law of Cause an Effect (ie ‘an’)

which I thought was so much better.

Yes, review what’s working. But importantly, take charge and cause more.

The 20/80 Rule

I used to ridicule people who focussed on small tweaks (eg skim milk instead of full fat) whilst seeming to ignore the big issues (eg they smoke 3 packs a day). But later I realised momentum is often incremental – we usually need to start small (focus on the 20%) to get confidence to attack the big (ie 80%) activities. Here’s another example that still gets ridiculed: highlighting the...

Unclog your Stuck Pipeline with Blair Enns

I found this webinar useful as a reminder of a few things: Market sentiment: Not panic, but there is uncertainty 5 thoughtlines to consider from the prospect’s perspective: Timing Opportunity cost Performance Risk ROI Complexity Good Q+A discussion at the end around specific scenarios: key advice being ‘ask the prospect’ Blair Enns – in case you aren’t aware –...

Proactive Mediocrity

The excitement – and in some cases, overexcitement – around AI is starting to get pushback. It’s the classic journey transformative technologies go through. Negative sentiment, legal disputes, privacy legislation and perhaps just plain old overwhelm are starting to kick in. One way to look at this is as an opportunity. If you were worried you were falling behind (like most Gen X...

Fast, good or Cheap? Pick 3

You of course know the traditional quip: Fast, Good or Cheap: Pick 2. (Also referred to as the Speed, Quality or Cost triangle) The reasoning (or wisdom based on experience) is that you can’t optimise for all 3. Enter ChatGPT and a plethora of AI tools. And most importantly, enter a team that has put the effort into prompt engineering skills and knows the limits/problems/shortfalls of the...

Zoominfo Beautifully demonstrates the worst B2B pricing experience

We’re investigating options for some of our enterprise clients around data enrichment. ZoomInfo comes up as an option. I start checking it out. Looks like a potential option. I’ll check pricing. Here’s the pricing page – notice the View Pricing buttons: I click on the View Pricing button – here’s what I get: That’s right, there’s no pricing to View...

Content Management System (CMS) Trends

Interesting to see the trends in CMS usage over the years: WordPress of course is the dominant player, but check out the growth from Shopify.  Also interesting to see Squarespace rising into 4th position alongside Wix. Looking at Squarespace’s recent S1 filing highlights they have 3.7M unique subscribers.  HubSpot (down at position 18) must be looking at this and seeing a whole world...

Amazon execution

Australia Post Parcel Lockers versus Amazon Hub Lockers In Australia our postal service provides lockers you can get parcels sent to. You get a text or email to let you know a parcel has arrived and they are accessible 24 x 7 to pick up. Very handy. However, they are limited by the logistics capabilities of Australia Post, which means they don’t do deliveries on weekends (seems crazy right, but...

Archives