Always take Option A

A

Option A: As soon as you realise you’ve done something wrong or stupid or even just accidentally, apologise. Fix the relationship (business, personal or other) as soon as possible. This is your top priority.

Option B: Let some time go by while you think through whether you ‘really’ were at fault or not. Assume that as time goes by it will blow over and things will return back to their original state no problem. Hold fast to this assumption and then get frustrated when it doesn’t.

Presented this way, Option A is the obvious path.
In real life emotions get in the way.

Note to self: Craig, this post is for you.

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About Craig

I'm the co-host of HubShots and the CEO of XEN - helping mid-large B2B companies with their digital marketing and lead generation.

Craig Bailey

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