SEO is a big topic of course so we only scratched the surface, but here’s a summary and links to the various items we touched on:
- Danny Sullivan on SEO for Bill Gates – in which Danny reviewed Bill Gates’ new site The Gates Notes and provided a bunch of suggestions for how he could improve his search engine rankings. (By the way, in the podcast I referred to Danny as the grandfather of SEO, I meant to say the grandmaster of SEO :-))
- Bill Gates on Twitter: @BillGates
- Search innovation – Google releases 100-120 experiments each quarter
- Ranking factors – I recommend this Ranking Factors article from SEOmoz for a full run down of important items to consider, and for simple basics that you can action today take a look at my SEO for bloggers overview.
- Plus make sure you read Google’s SEO Starter Guide (PDF download here)
- Ego surfing: Michael Kordahi on Bing, Michael Kordahi on Google and of course: google street view nude
- ASP.NET 4.0 improvements for SEO – see Scott Guthrie’s post here
- Self hosted WordPress
- Topsy – WordPress plug-in for showing Twitter mentions as blog post comments
- IIS SEO Toolkit – Recommended for analysing issues on your site and highlighting problems. You may be interested in the full IIS SEO Toolkit review I did over on the XEN SEO site.
- To check how many people are searching particular keywords try the Google Keyword tool or the Microsoft Advertising Intelligence Excel plug-in (review here)
- Google analytics – other analytics tools I use include: Clicky, Chartbeat, ClickTale and Mint (note: Mint is self hosted and requires PHP & MySQL)
- Mark Vozzo (on Twitter) <- SEO guru
- Building a niche – Copyblogger article
- Link building – excellent overview by Aaron Wall (from SEO Book) <- highly recommended
- There’s tons of good SEO resources out there (and plenty of noise as well). Here’s a list of the main SEO resources I recommend for getting up to speed.
Have a listen here.
BTW I wanted to apologise for the volume of my voice being low at times. This is due to one of the following reasons (I’ll let you decide which):
- I’m really shy and talk softly
- I have bad microphone technique and even though Michael spent a while giving me tips at the start and then repeatedly gesturing for me to speak closer to the microphone throughout the interview I kept moving away from it.
In any case, they did a great job boosting up my volume in the final cut. Thanks guys.
Oh, and on a completely unrelated note, congrats to Christian Longstaff on baby number #2 arriving this week.