Tim Cook says ‘bloody’

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Good gracious! I was shocked. Shocked I tell you. Such profanity.

As almost every tech blog on earth has reported, Tim cook lost his cool a little at a recent shareholder meeting. Asked by Justin Danhof (following Justin’s policy proposal suggestion being rejected by shareholders) about whether ‘he would¬†commit right then and there to doing only those things that were profitable’, Tim Cook replied:

“When we work on making our devices accessible by the blind,” he said, “I don’t consider the bloody ROI.”

He followed on with:

“If you want me to do things only for ROI reasons, you should get out of this stock.” – Tim Cook

Um, Justin, that’s a no.

As many have pointed out, the indirect ROI of pursuing environmental issues as a company is often returned via customer approval and positive sentiment. And I’m pretty sure Tim Cook has those kinds of calculations close at hand. Well played sir.

 

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