Good gracious! I was shocked. Shocked I tell you. Such profanity.
As almost every tech blog on earth has reported, Tim cook lost his cool a little at a recent shareholder meeting. Asked by Justin Danhof (following Justin’s policy proposal suggestion being rejected by shareholders) about whether ‘he would commit right then and there to doing only those things that were profitable’, Tim Cook replied:
“When we work on making our devices accessible by the blind,” he said, “I don’t consider the bloody ROI.”
He followed on with:
“If you want me to do things only for ROI reasons, you should get out of this stock.” – Tim Cook
Um, Justin, that’s a no.
As many have pointed out, the indirect ROI of pursuing environmental issues as a company is often returned via customer approval and positive sentiment. And I’m pretty sure Tim Cook has those kinds of calculations close at hand. Well played sir.