Surfacing podcast episodes in Google

S

Good news for podcasters (of which I am one), with Google tweaking things in order to highlight individual podcast episodes more relevantly for search queries.

Note:

To pull off the search indexing, Google is automatically transcribing all the podcast episodes it finds.

And also note:

This new functionality could fundamentally change how people find new shows because podcasts have lacked discovery tools. Right now, people typically find podcasts through friends or other shows, but they also likely have a hard time finding shows about specific topics because there’s no easy way to search by topic. Google including episodes in search clearly changes that.

Sounds good to me.

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About Craig

I'm the co-host of HubShots and the CEO of XEN - helping mid-large B2B companies with their digital marketing and lead generation.

Craig Bailey

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