Good article on the NYT about the price of avoiding the cesspool that is the web. And by cesspool they are referring to the ads, noise, comments, distractions, etc
I’m definitely one who pays to avoid the ads eg YouTube Premium is a no brainer for me. My wife and I also pay for many subscriptions to content (eg SMH) in order to avoid annoying banners, and limited views, as well as avoiding ads.
It’s not surprising that given the choice between a free, seedy internet and a costly, orderly one, more people are opening their wallets.NYT
I fully expect to be paying more in the years to come, to keep my content consumption as clean as possible.
I realise though, that this is a privileged position to be in, and one that many can’t afford.