On reducing spam

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Alan Lee gives an overview of how we reduced our spam email count here at Elcom. Interestingly, Alan found that 95% of all our email was spam – a figure that matched with reports I mentioned earlier in the year.

The numbers: In the first week of implementing the changes we blocked 206,563 emails out of a total of 217,768 emails. Alan sent me an internal email with calculations of the cost saving just on bandwidth usage alone. Amazing. We're talking $,000s over the course of a year.

Technorati Tags: Spam

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About Craig

I'm the co-host of HubShots and the CEO of XEN - helping mid-large B2B companies with their digital marketing and lead generation.

Craig Bailey

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