Marketing 101

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A reminder about what marketing is…

Marketing is:

  • The right message
  • To the right people
  • In the right place
  • In the right format
  • At the right time

The first two parts are more strategic, the last 3 are more tactical.

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About Craig

I'm the co-host of HubShots and the CEO of XEN - helping mid-large B2B companies with their digital marketing and lead generation.

Craig Bailey

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