How advertising has changed in the last few years

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Amazing how much advertising management has changed over the years.

In this post from Conversion XL, Amanda Evans outlines how AI has totally changed the way advertising campaigns are structured – from many highly granular campaigns a few years ago, to few broad campaigns now – in order to let ML and AI work out what converts the best.

I chat further about this in Shot 6 of HubShots 200.

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About Craig

I'm the co-host of HubShots and the CEO of XEN - helping mid-large B2B companies with their digital marketing and lead generation.

Craig Bailey

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