How advertising has changed in the last few years


Amazing how much advertising management has changed over the years.

In this post from Conversion XL, Amanda Evans outlines how AI has totally changed the way advertising campaigns are structured – from many highly granular campaigns a few years ago, to few broad campaigns now – in order to let ML and AI work out what converts the best.

I chat further about this in Shot 6 of HubShots 200.

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